Including a video on a landing page can increase conversion rates by 80%.90% of users say that product videos are helpful in the decision-making process.Social video generates 1200% more shares than text content and image content combined.55% of people watch videos online every day.YouTube reports that mobile video consumption is rising by 100% every year.Facebook generates 8 billion video views per day on average.By 2019, global consumer Internet video traffic will account for 80% of all consumer Internet traffic.Let’s start with convincing and proven facts to understand the impact of online video (Source: ) It’s all about more conversion, more retention, and thus, more income. In fact, we are not just talking about likes, engagement or fun. If you haven’t ever used video, I think you’ll be doing yourself a big favor by starting now.Because, believe me, it can take your business to the next level. If so, I will cover here some of the reasons why this is the most powerful tool for communicating, and how to get the most out of it. Is your digital agency, company or small business using video as a marketing tool? This content is part of a talk I’ve been invited to give to students at Digital House, a digital school. Have you ever wondered why we feel attracted to videos and stories? The reasons why you should use video and storytelling for your business.
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